I am Michael L. McGrath, and in addition to being the principal of MLM Celtic Enterprises, I also own KISS Computing, Inc., where I've been the Content Creation Manager, and Internet Marketing Strategist, over the last four years. During that time, I've produced copy and content for a goodly number of high volume e-commerce web sites, and helped them achieve great successes with their online presence. My portfolio of clients, representing millions of dollars in online commerce each year, includes:

KISS Computing
My high end, full service custom software and web development company in Massachusetts, USA, and branch office in Dublin, Ireland, specializes in e-commerce sites, custom online functionality systems, and Rich Internet Applications (RIAs).

Team Solution Software
Team Solution Software is a small business management system with CRM features and more. This Rich Internet Application is under development now with an intended Version 1.0 release date of August 15.



A consulting firm from a unique partnership of CPAs from Thevenin, Lynch, Bienvenue LLP, and custom software developers from KISS Computing, Inc. that conducts business process and online audits and devises software solutions to improve those processes.


A Constituent Relations Management software tool designed and developed specifically for municipal entities that includes a citizen complaint tracker and typical CRM tools for more efficient town management.

The Nauset Lantern Shop
This Cape Cod coppersmith produces period lanterns in the original Colonial and Early American style, taking the extra steps that set his copper, pewter and brass lanterns apart from the rest.

Rental Solutions Ireland
The first of KISS's Rental Solutions Software RIA, this Dublin, Ireland-based web business serves as a rental property management and marketing tool for property owners and estate agents alike.

Dolphin Fleet of Provincetown
The original whale watch company operating out of Provincetown, MA. The fleet is four boats strong and runs over 950 whale watch trips to Stellwagen Bank Sanctuary outside Cape Cod Bay each season. This site was particularly challenging as it contained educational, informative, children's and commercial elements all in one web site.

Pearson Financial Services
Seth Pearson's Mission Statement says it all: “Pearson Financial Services is an independent firm, bringing integrity and exceptional experience and life enriching counsel, integrating, consolidating, coordinating and simplifying all of your family's investment and legacy-related needs.”

Thomas McCarthy
Tom McCarthy is a retired Secret Service Special Agent once assigned to Presidential Protection duty, and currently serves as a consultant to the US State Department. He speaks all over the country on personal security, combating terrorism on the local level, and school/workplace violence.

2005 Webby Awards Worthy Selection
Of particular noteworthiness on this list is The Dolphin Fleet , which was deemed “Webby-Worthy” in 2005. The Webbys are to web sites what the Oscars are to movies. I was responsible for content creation and copy on that site, and am pleased to have been a part of the team at KISS Computing to have its work recognized by the industry.

It is the nature of web site content and copy that it is available to the world for examination. Each of the sites in this brief portfolio is very different than the others, a different voice, a different product, a different writing style, all designed to promote the particular call to action for each site. Each of these sites undergoes a monthly examination of performance, and adjustments deemed necessary by that analysis are made. Web site content must be considered a work in progress, just as a web site must be considered in the same way. You are invited to visit each of these sites to see for yourself.

My background includes stints as a political speech writer, teaching positions at the high school and college levels, and as an occasional contributor to several newsletters on IT. I have also lectured at the Charlton School of Business at the University of Massachusetts on the subject of Internet Marketing. I hold both BA and JD degrees, as well as multiple professional certifications in other disciplines, and am a member of The HTML Writer's Guild and the International Webmasters Association.

I publish regularly to the KISS Blog on the subjects of Web Copywriting and Search Engine Optimization concepts, as well as Internet Technology, and excerpts from those articles appear in the left sidebar of this site. I also publish a political and social commentary blog entitled “Harrison Lives” and it can be found at www.harrisonlives.com.

The HTML Writers Guild International Webmasters Association

 

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Below is a post from the KISS Computing Blog located at: kisscomputing.com

Web Copywriting/SEO
27 Aug
I was involved in a lively back and forth last week on an Irish business forum we follow. It was on the subject of web copy writing and search engine optimization, and it was also on web site design. The last seven or eight web sites in Ireland I’ve been asked to review and offer comment on had many things in common, not the least of which was the first heading and the first lines of copy. Every one of them used their first heading, the h1 tag, for “Welcome” or “Welcome to my Web Site.” The first paragraph was thereafter devoted to...
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Contact Michael via email michael@mlmcelt.com

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